Client: Napa Valley Vintners
Project: 2012 Annual Report
My work: Whether print or digital, the annual report is often the best opportunity to connect with your supporters and key stakeholders. Napa Valley Vintners hired me to create their first-ever annual report.
Because they annually give to so many local organizations, the challenge was to convey those stories in a succinct but impactful way. I proposed a format that told the story on several levels – from numbers to people – in just 16 pages.
Client: Queen of the Valley Medical Center
Project: 2013 Annual Report
My work: I love writing for healthcare clients, because the stories are usually big and emotional. With Queen of the Valley Medical Center, we pick a different theme each year and I write each page or spread to that theme. The idea of gratitude was an easy fit for stories about changing and saving lives.