Clients: Tragon Corporation; Peterson, Skolnick & Dodge
Project: Capabilities brochure
My work: This high-end piece was designed to re-invent a sensory testing firm that was struggling with an outdated image in the marketplace. As the sole writer, I worked with Pentagram Design to develop the creative concept. We developed an interactive format to involve the readers, who range from marketing executives to research and development specialists. The 50-page brochure includes small booklets and fold-outs contained within each spread to heighten the reader’s engagement.