Kirsten Mickelwait | Content & Copywriting
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(707)343-1423
​kmickelwait@kirstenmickelwait.com
DIGITAL ADVERTISING

Clients:  Lenovo Computers, Cibo Studios
Project:  Digital ad campaign
My work:  I contracted with a digital agency to create the online campaign for Lenovo’s new line of touch-and-type computers. The challenge was to reach two demographics: “touch natives” (aged 18 to 24, who instinctively use touchscreen devices) and “touch learners” (aged 35+, who are still used to a keyboard). We created the graphics in HTML 5 with “hot spots” to illustrate particular features.

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