Client: The Koret Foundation
Project: Two ad campaigns
My work: I contracted with a creative agency to help develop a new look and concept for the Koret Foundation’s print ads. We launched two campaigns. The first, which focused on Koret’s own funding strategies, employed a series of related headlines to demonstrate the foundation’s impact in the community.
The second, which promoted Koret’s Jewish Peoplehood Initiative with its sister Foundation, Taube Philanthropies, featured photos of local Jewish thought-leaders accompanied by their quotes. We deliberately co-branded the two campaigns to reinforce Koret’s messaging.
Project: Monthly trade ad campaign
My work: I worked with a creative agency to develop a year-long, monthly campaign that promotes Blue Diamond’s Global Ingredients Division to the food manufacturing trade.
The ads are showcased in a four-page “wrap” of Food & Wine magazine, a special edition that is shipped to potential clients. Each month highlights an aspect of almonds as a value-adding ingredient.